Veille Design

And why design needs more humility. The concept of disruptive innovation first appeared in a 1995 article, co-authored by Joseph Bower and Clayton Christensen and published in the Harvard Business Review, that challenged the evolutionary trajectories of more classic innovation cycles. It sounded radical, and it was: the idea was that a product or service would take root at the bottom of a market and sub-sequently migrate upward to displace existing, established competitors. Fair enough—if you're…