Recently, we had the very good fortune of catching up with Gadi Amit—renowned designer behind the likes of FitBit, Lytro and Google's Modular Ara phone and founder of San Francisco-based design firm NewDealDesign—in London, thanks to a flying visit of his to take to the stage at the Product Design + Innovation conference. In recent years, Amit has been calling for the retirement of the term 'industrial design', at least where it relates to the development of technological products. Whilst…