Veille Design

'Hyper-Reality': A Provocative Glimpse into an Augmented Reality Future

We've been following the work of critical designer and filmmaker Keiichi Matsuda since we first caught a glimpse of a both entrancing and disturbing film he produced for his Master of Architecture in 2010. The short POV clip (which went on to rack up over 650,000 views on Vimeo) transports viewers to a near future world where augmented reality (presumably delivered through some form of technology infused contact lenses) is a very constant and slightly tyrannical layer on top of everyday life.…


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