Design Monitoring

Safia Qureshi talks about her new, chai wallah-inspired project, Cup Club, which aims to reduce the amount of waste caused by disposable coffee cups in London. Safia Qureshi is half Studio [D] Tale, a design studio based in London, Harare and Cape Town that focuses on social innovation and impact design. Studio [D] Tale has been looking for a way to address the problem of waste in London and the designers have looking for inspiration from the east.