Design Monitoring

Recently, we had the very good fortune of catching up with Gadi Amit—renowned designer behind the likes of FitBit, Lytro and Google's Modular Ara phone and founder of San Francisco-based design firm NewDealDesign—in London, thanks to a flying visit of his to take to the stage at the Product Design + Innovation conference. In recent years, Amit has been calling for the retirement of the term 'industrial design', at least where it relates to the development of technological products. Whilst…