RECYCLED TIRES WEAVE EXOSKELETON FOR HARD DRIVE COOLING Looking to blend energy saving techniques with renewable resources, Ashcraft Design, a Los Angeles based product design and brand innovation firm, focused on the incredible amount of waste produced by tires thrown away every year. Though use of recycled tires in general is not new, application of recycled tires in the consumer electronics industry is relatively new. The inherent properties of rubber make them perfect for use throughout external...…